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<H1><A href="http://www.compad.com.au/cms/network_pr/articles/Home/1" target=_Blank>Network Communications (Australia) Pty Ltd, Sydney Australia. PR firm & agency</a></H1>
<H2>Corporate Public Relations </H2>
<P><STRONG>Network PR, Sydney Australia</STRONG> are professional <STRONG>public relations agents</STRONG>, promotion, company and consultancy that undertakes communications strategy and planning, business, corporate and marketing communications and public relations, corporate and consumer image and branding PR, crisis management, media relations, media training and media communications. Network PR also produces PR Influences, the most comprehensive online public relations resource in Australia.
<P>Our consultants devise <strong>online PR, Internet & search engine marketing plans and strategies</strong> & offline <STRONG>integrated marketing & branding communications </STRONG>strategy and planning, crisis management, media releases, media relations and media training.
<P><STRONG>Public Relations Services Provided </STRONG>
<h2><A href="http://www.compad.com.au/cms/network_pr/articles/Introduction/2" target=_Blank>
About Our Public Relation & Online Digital Promotion Agency Services</a></h2>
<p>We.re a new breed of communications agency based in Sydney.s CBD. Our heritage is PR - but we think more broadly.
<p>We have a deep knowledge of a few areas rather than a superficial knowledge of many.
<p>We have two areas of specialisation:
<p>Online Business to Consumer (B2C)- we understand how to reach today.s consumer by engaging and conversing through social media and other digital channels.
<p>Business to Business (B2B) PR -we use our deep knowledge of business and technology to provide a full suite of Marcoms. services through both traditional and digital channels.
<p>What makes us different is that among Australian PR agencies we.ve got the longest heritage and most experience in the online space. We understand best how to navigate the new online worlds that marketers face.
<p>We are a boutique agency. And we provide a team that has a unique mix - a wide diversity of age, experiences, skills and perspectives.
<p>We.ve endeavoured to make our site as informative as possible. Both the Online B2C and B2B PR sections of our site contain fuller details of services we provide. Also on the site is a range of PR resources including educational podcasts, vodcasts and E-books.
<p><b><A href="http://www.compad.com.au/cms/network_pr/articles/Our_People/4" target=_Blank>Our People</a></b>
<p>People are a PR agency.s greatest asset. That.s why at Network Communications we strive to have the best mix of experience and skills within our boutique PR & Digital Marketing Agency.
<p>PR, and especially Online, is perceived as a younger person.s game.
<p>Here are the profiles of the .old(er) heads.:
<ul><li><A href="http://www.compad.com.au/cms/network_pr/articles/Grant_Common_MD/39" target=_Blank>Grant Common, Managing Director</a></li>
<li><A href="http://www.compad.com.au/cms/network_pr/articles/Geoff_Hoddinott/40" target=_Blank>Geoff Hoddinott, Head - Technology & B2B</a></li>
<li><A href="http://www.compad.com.au/cms/network_pr/articles/Lesley_White/41" target=_Blank>Lesley White, Head- Consumer Digital</a></li>
</ul>
The .young shoulders. bring a variety of skills and experience including:
<ul><li>journalist experience on a range of tech publications such as PC Magazine and PC Week </li>
<li>project management experience at a web development agency for clients such as Qantas </li>
<li>account management experience at an interactive digital agency for clients such as Telstra/Big Pond </li>
<li>online content management of specialist health and lifestyle portals at Nine MSN
a .major. in Media Production</li></ul>
<p>One of our staff has been blogging, and participating in and moderating forums, since 1993. Two staff rank as Top 100 Australian marketing bloggers.
<p><b><A href="http://www.compad.com.au/cms/network_pr/articles/Why_We_Are_Different_/10" target=_Blank>Why We Are Different</a></b>
<p>We are specialists
<p>We have deliberately chosen to specialise in just two areas - Online B2C and B2B PR.
<p>This means that our sole focus is on being the most knowledgeable and expert in these areas for our clients.
<p>We are not media driven.
<p>We have media relations skills and experience - and we still .do. media for most of our clients.
<p>But today, when consumers and customers can be engaged direct through the Web and other digital channels, we believe PR has moved on. Increasingly many of our communication solutions involve direct customer or consumer engagement.
<p>We are boutique consultants firms.
<p><A href="http://www.compad.com.au/cms/network_pr/articles/How_We_Work/12" target=_Blank>While we work for major brands</a> we are deliberately structured to be - and consider ourselves - a boutique agency.
<H2><A href="http://www.compad.com.au/cms/network_pr/articles/B2B/5" target=_Blank>Business to Business (B2B) Introduction</a></H2>
<p>Marketing communication for B2B companies - brand awareness, lead generation and thought leadership
<p>For companies competing in B2B, IT and other technology markets we use a myriad of marketing, communication and public relations tools to build reputation and brand awareness, create lead generation and build a Thought Leadership position in the Australian marketplace.
<p>Our understanding of business and technology not only enables us to bring insights and offer creative solutions to those engaged in business to business marketing, but we also know how to navigate and leverage both traditional and digital media channels.
<p>Because we specialise in B2B and technology marketing we understand how different it is to B2C marketing.
<p>If you want to take a fresh look at your PR and Marcomms take a look at our four .thought starters..
<p>Why we are different
<p>We.re a boutique agency - deliberately! That means we have a flat structure which allows us to connect better with our clients. More output - less administration!
<p>We were the first local Australian PR agency to understand and embrace the potential of the Web and specialise in Online communication. This enables us to integrate tools such as electronic direct marketing (eDM) and web collateral when we undertake business communications. Few PR agencies bring this ability!
<p>Section Content
<p><A href="http://www.compad.com.au/cms/network_pr/articles/Our_Services/50" target=_Blank>Our Business to Business (B2B) Services</a>
<br><A href="http://www.compad.com.au/cms/network_pr/articles/Our_Experience_BB/48" target=_Blank>Our Business to Business (B2B) Experience</a>
<br><A href="http://www.compad.com.au/cms/network_pr/articles/Brand_PR/14" target=_Blank>Brand Public Relations (PR)</a>
<br><A href="http://www.compad.com.au/cms/network_pr/articles/Lead_Generation/13" target=_Blank>Public Relations (PR) Lead Generation</a>
<br><A href="http://www.compad.com.au/cms/network_pr/articles/Leadership_PR/15" target=_Blank>Public Relations (PR) Leadership</a>
<br><A href="http://www.compad.com.au/cms/network_pr/articles/Case_Studies/16" target=_Blank>b2b Public Relations (PR) Case Studies</a>
<h2><A href="http://www.compad.com.au/cms/network_pr/articles/Online_B2C/6" target=_Blank>Online Business to Consumer (B2C) Overview</a></h2>
<p>Opportunities to expand your horizons in today.s internet marketing environment
<p>We offer the most comprehensive range of non-advertising online engagement services in the Australian digital media and internet-marketing environment. These allow those marketing their products and services online to be found by, engage with, and monitor the conversations of, consumers online.
<p>We specialise in online engagement connecting in conversation, with the increasing numbers of Australians who daily use a variety of user generated digital media options such as blogs, social networks, news, feeds and forums.
<p>We also complement internet or online marketing techniques. We do this by search engine optimisation (SEO) getting content ranked high in the organic language listings on Google and other search engines.
<p>Recent figures from Nielsen show the size of the social media landscape in Australia and demonstrate why internet or online marketing is becoming increasingly important. They say:
<p>
5.1 million are involved in social networking 2.2 million of which are on Facebook<br>
4.5 million people read blogs & there are 1.4 million blogs in Australia<br>
26% of content on the web in Australia is user generated <br>
5.7 million read consumer reviews online
<p>Why Network?
<p>We understand best how to navigate the internet or online marketing environment and use the new digital media; we.ve built on our PR heritage to specialise in:
<p>digital dialogue,<br>
social media engagement <br>
Online PR <br>
Online research and analysis - Monitoring, <br>
Training <br>
developing company guidelines for online engagement <br>
online issues management advisory <br>
<p>We have the expertise, insights and skills to bring your marketing plans to life in this new world of networks and influencers.
<p><A href="http://www.prinfluences.com.au">publish an Online combined e-newsletter/website</a>
provide expertise in both social media and SEO
<p>Section Content
<p><A href="http://www.compad.com.au/cms/network_pr/articles/Online_Strategy/17" target=_Blank>Online Business to Consumers (B2C) Strategy</a>
<br><A href="http://www.compad.com.au/cms/network_pr/articles/Social_Media/18" target=_Blank>Online Business to Consumers (B2C) Use social media to engage with them
</a>
<br><A href="http://www.compad.com.au/cms/network_pr/articles/Rules_of_Engagement/46" target=_Blank>Online Business to Consumers (B2C) Social media rules of engagement
</a>
<br><A href="http://www.compad.com.au/cms/network_pr/articles/Online_PR/19" target=_Blank>Online Business to Consumers (B2C) Online PR & search engine optimisation
</a>
<br><A href="http://www.compad.com.au/cms/network_pr/articles/Monitoring/20" target=_Blank>Online Business to Consumers (B2C) Monitoring & Metrics of consumer .buzz.
</a>
<br><A href="http://www.compad.com.au/cms/network_pr/articles/Social_Radar/43" target=_Blank>Online Business to Consumers (B2C) Social Radar media monitoring & analytics tool
</a>
<br><A href="http://www.compad.com.au/cms/network_pr/articles/Online_health_Check/78" target=_Blank>Online Business to Consumers (B2C) Online health Check
</a>
<br><A href="http://www.compad.com.au/cms/network_pr/articles/Buzz_Pulse/79" target=_Blank>Online Business to Consumers (B2C) Buzz pulse
</a>
<br><A href="http://www.compad.com.au/cms/network_pr/articles/Ongoing_monitoring_Service/80" target=_Blank>Online Business to Consumers (B2C) Ongoing online monitoring services
</a>
<br><A href="http://www.compad.com.au/cms/network_pr/articles/Training/21" target=_Blank>Online Business to Consumers (B2C) Training & Coaching
</a>
<H2><A href="http://www.compad.com.au/cms/network_pr/articles/Podcasts/7" target=_Blank>Online Public Relations Resources - Podcasts</a></H2>
<p><b>Pod Casts</b>
<p>Welcome to 'Network insight series' of podcast aiming to bring you the very latest marketing topics from the world of consumer online and B2B communications
<p><A href="http://www.compad.com.au/cms/network_pr/articles/ebooks/24" target=_Blank>e-books</a>
<p>Welcome to the Network e book free downloadable resources section aiming to bring you key insights and useful resources that you can add to your marketers. tool kit from the world of online consumer and B2B communications
<h2><A href="http://www.compad.com.au/cms/network_pr/articles/News/8" target=_Blank>PR & Social Media News</a></h2>
<p>Welcome to the Network 'News and Insights' section for the very latest in Network 'news and insights' from the world of B2B, digital PR, Online B2C, and social media marketing.
<p><A href="http://www.compad.com.au/cms/network_pr/articles/Further_Reading/25" target=_Blank>Further Reading about Social media </a>
<p>Business week -social media will change your business<br>
The social media starter kit<br>
The essential guide to social media - Brian Solis <br>
35 examples of social media in corporate action<br>
Measuring the ROI of social media K.D Paine (PDF size 1.2 MB) <br>
Using twitter for marketing branding & Customer service <br>
Understanding your customer -Social technographics .The ladder of participation. - Josh Bernhoff <br>
Top 100 Australian Marketing blogs <br>
20 recommended PR marketing & social media blogs <br>
Studies <br>
Recommended books </p>
<H2><A href="http://www.readysetweb.com.au/">Web site design editable web sites</A><BR><A href="http://www.aimit.com.au/">Search engine optimisation marketing Sydney, Australia</A></H2>
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